
| Serda Evren Chief Communications and External Relations Officer, North York General Hospital
Serda Evren is a senior communications leader with experience shaping trust, reputation, and organizational clarity in complex environments. Prior to joining North York General Hospital, Serda spent over 14 years at Mastercard, where she most recently served as Vice President, Global Brand Strategy. In that role, she led long-term brand strategy and narrative direction across global markets, working closely with senior leaders to ensure the organization’s purpose, values, and impact were clearly and consistently understood. Earlier in her tenure at Mastercard, Serda served twice as Chief of Staff, including to the Chief Product Officer, supporting enterprise-wide transformation, executive decision-making, and cross-functional alignment.
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