Building Vaccine Confidence

Globally, health care workers are among the first groups of people to have access to the COVID-19 vaccine. However, recent surveys suggest a high rate of COVID-19 vaccine hesitancy among health care workers is driven by low confidence in the safety and efficacy of the vaccine, with many indicating that they would rather "wait-and-see". Developing effective strategies that increase vaccine confidence and lead to maximal vaccine uptake is crucial.

This research brief provides an overview of the issues surrounding vaccine confidence (the why), challenges to building confidence (the what) and outlines strategies that may assist in building vaccine confidence (the how). Sources are provided throughout the brief for further reference and a resource section is included at the end for additional reading.


Additional Vaccine Related Resources for Hospitals


Sample Hospital Communications and Templates:

Social Media Posts and Videos:

Related Reading: